In case you missed the 2009 Alabama Kids Count Conference, all of the presentations given are available in pdf format for download below.
Why Framing Matters for Children and Why Taxes Matter for Children
Alabama's Tax System: Understanding the Current Landscape
Righting the Tax System: Establishing a New Frame for Taxes in Alabama
How do We Use What We've Learned and Where Do We Go From Here
Conference Overview
In an increasingly competitive environment, how do organizations get our messages heard? How do we develop messages that build public support for our causes, whether local or statewide?
Message framing is crucial to any public awareness campaign regardless of issue area - child care, health care, child abuse, juvenile justice, education, constitution reform and taxes, and more. If we aren't connecting with our audiences we could be our own worst enemy, using ineffective or even detrimental messages. If we haven't tested and framed our messages well we could be wasting time, energy, and money.
The 2009 Alabama Kids Count Conference provides the opportunity to hear from some of the country's leading experts on framing. These experts will discuss the importance of framing and demonstrate its application on a critical issue in Alabama - our state's tax system. Using cutting-edge research techniques with Alabama voters, the principals of Topos consulting group have identified a new frame to build public will to support tax reform.
Join us on Friday, October 2, 2009 at Blue Cross and Blue Shield of Alabama, Birmingham, AL for the 2009 Alabama Kids Count Conference as Jim Williams, of PARCA, Meg Bostrom and Joe Grady, Ph.D., of Topos consulting lead us in an important discussion that is sure to benefit everyone who attends.